Business Branding and Communications
in Business Growth and Expansion
5.00
(1 Ratings)
Created by
Development Bank of Nigeria
About this course
This course provides an in-depth understanding of branding principles and effective communication strategies in the business world. It covers how businesses develop, maintain, and communicate their brand identity to target audiences. Students will explore various branding elements, storytelling, digital marketing, and corporate communication techniques to create a strong and consistent brand presence.
Learning Outcomes
At the end of this course;
- You will gain an understanding of branding principles, including brand positioning, identity development, and brand architecture.
- You will acquire skills in creating integrated communication plans that leverage multiple channels to deliver consistent brand messaging and maximize audience reach.
- You will learn how to craft a compelling brand story that resonates with your target audiences and effectively communicates your brand's values and mission.
Branding
8 Parts
Introduction
Welcome to the introductory module of the course on business branding.
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Threads of success
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Brand vs Branding
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Brand strategy I
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Brand strategy II
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Brand strategy III
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Relationship between branding and marketing for SMEs
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Branding Quiz
5 Questions
Min
Passed grade: 2/5
Attempts: 0/
Branding Your Business
7 Parts
Introduction
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Uncovering the who, what, how and why (The Who)
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Uncovering the who, what, how and why (The How)
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Uncovering the who, what, how and why (The Why I)
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Uncovering the who, what, how and why (The Why II)
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Uncovering the who, what, how and why (The Why III)
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Branding your Business Quiz
5 Questions
Min
Passed grade: 2/5
Attempts: 0/
Launching Your Brand
5 Parts
Advertising and Your Business
10 Parts
Advertising your business I
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Advertising your business II
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Advertising your business III
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Advertising your business IV
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Advertising your business V
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Advertising your business VI
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Advertising your business VII
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Advertising your business VIII
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Advertising your business IX
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Advertising Your Business Quiz
5 Questions
Min
Passed grade: 2/5
Attempts: 0/
Developing a Brand Position
7 Parts
Developing a brand position I
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Developing a brand position II
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Developing a brand position III
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Developing a brand position IV
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Developing a brand position V
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Developing a brand position VI
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Developing a brand position quiz
4 Questions
Min
Passed grade: 2/4
Attempts: 0/
Creating Brand Equity
7 Parts
Final Examination
1 Parts
Final Examination
25 Questions
Min
Passed grade: 70/100
Attempts: 0/
5.00
1 Reviews
Reviews (1)
Mukhtar
6/07/2025 | 12:46 pm
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